It’s Tough Being Over 40 in Silicon Valley

 

After Andrea Rodriguez lost her job last fall, she put away her suits. Not because she didn’t plan to keep working—she just had to seem younger. She’d been a successful sales trainer at SugarCRM, a Cupertino, Calif., company that pitches marketing and customer service software to businesses. Suddenly she was looking for a job in Silicon Valley, and she was over 50. Early in her search, she recalls, one hiring manager told her, “We have a very diverse age group—some people are right out of college, and one older group is as old as 48.” Gulp.

“If you bring up Julie Andrews in The Sound of Music, all conversation will stop. You’ll be viewed as an outsider.” —Andrea Rodriguez
“If you bring up Julie Andrews in The Sound of Music, all conversation will stop. You’ll be viewed as an outsider.” —Andrea Rodriguez
Photograph: Damien Maloney for Bloomberg Businessweek

So as Rodriguez chased more interviews, dresses with brightly colored sweaters or jackets over skirts replaced her five suits. She started regularly scanning Reddit, Yelp, IMDb, and MSNBC, checking words she didn’t know on Urban Dictionary, so she could talk about superhero movies, the Golden State Warriors, and the Kardashians. She collected 500 connections on LinkedIn, got herself on Twitter, Pinterest, and Snapchat, and started a blog. A hiring manager at Aruba, a wireless equipment maker owned by Hewlett Packard Enterprise, read the blog, and after five months without a paycheck, Rodriguez got another sales training job.

In an effort to keep her twenty- and thirty-something colleagues thinking of her as an older sister rather than a mom, she goes out of her way to socialize in the break room or at company events. That’s where Reddit and IMDb come in handy. “If you bring up Julie Andrews in The Sound of Music, all conversation will stop,” she says. “You’ll be viewed as an outsider.”

Source: It’s Tough Being Over 40 in Silicon Valley

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About Stephen G. Barr, Group Publisher

Author, Syndicated Columnist, Editor In-Chief and Group Publisher at SGB Media Group, a social media marketing firm specializing in digital media content production, publishing, affiliate marketing, public relations and advertising. Over 25 years experience in retailing, advertising, website & online forum development, niche social networking, affiliate marketing, search optimization, branding and identity, site location, non-profit fund raising. Event planning, promotion, production and MC/Host at public events. Author, Editor & Publisher of 35 syndicated, digital publications utilizing multiple digital distribution channels in conjunction with launching and administrating national advertising campaigns for major Fortune 500 advertisers in partnership with Google, Ning, Facebook, Myspace, Yahoo, DoubleClick, LinkShare, PepperJam and other industry leading third party affiliate networks. Product development team member from conception to launch on many websites, tangible goods and organizational structure for start ups. Specialties: Public relations, retailing, advertising, website & online forum development, niche social networking, blogging, email campaigns, affiliate/performance marketing, search optimization, branding and identity, site location, event production & promotion, non-profit fund raising and tasteful, responsible adult content publishing. An internationally recognized and read social media columnist & pundit on The Examiner, Associate Content, Vator.tv, X-Biz.net and Technorati and his own affiliated sites.
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